24 October 08:00 - 09:45SocialView HQ

Profitable customer journeys for B2B companies

Purchase decisions within B2B sometimes takes years and that has made it hard and challenging for companies to have a long term confident in the advertising funnel when not having a direct output in leads. The alignment between sales & marketing when it comes to B2B marketing are thereby key to success within lead generated marketing and attribution is a must to connect the dots. This means, B2B companies needs to collect the data and make decisions based on different objectives in their media mix. We hope to inspire you with some great hands-on insights on how to plan the best and avoid the most common mistakes!

Table of content

  • LinkedIn business solutions
  • Trends and myth-busting over time 
  • Platform comparison 
  • How to include LinkedIn in your media-mix
  • Campaign planning (budgeting, target audiences and content)
  • Evaluation & attribution



All you need to know

08.00-08.30 Breakfast & mingle 
08.30-08.35 Welcome
08.35-09.00 Customer journeys on LinkedIn
09.00-09.20 B2B case Epicenter
09.20-09.40 Panel discussion SocialView & LinkedIn
09.40-09.45 Q&A 

Speakers

Sofia Vinsa
Project Director at SocialView

Sofia Vinsa is Project Director of the growth and entreprenurial award-winning media agency SocialView. With her cutting-edge management expertise and broad experience in digital customer journeys as well as social science and user behaviours, Sofia is managing both Swedish, Nordic and global companies with their growth and profitability through business-driven social media marketing.

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Sam Parker
Partner Account Director at LinkedIn

Sam joined LinkedIn, the world’s largest professional network – in 2015. He is now responsible for driving growth, strategic partnerships and revenue across LinkedIn’s Marketing Solutions business in EMEA - focusing on Scandinavia and Sub-Saharan Africa, helping marketers to identify, target and engage with the world's most influential professionals. 

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Organized by

SocialView hello@socialview.se

SocialView was founded with the ambition to make social media investments profitable & company’s core for growth. Through our expertise of user behaviour & marketing science, we have become the leading performance-driven marketing partner in social media providing customer journeys baed on strategy, data-based creatives & paid social. 

Are you ready to challenge us? Click on the eye! 🚀